Executive Summary

HISTORY OF BURGER PR'ANK

Burger Pr'ank Corporation was founded by us at Kedah, Malaysia in 2018. Just like any other business, it only started with a few chains until it expanded and continued to cater to its consumers up until today. As time goes by, it has expanded its menu but still managed to maintain its low costs but the quality menu. For as low as RM10 you can already get to taste Burger Pr'ank's Hamburger. Up until this day, Burger Pr'ank is one of the most popular, top-grossing, and flavorful fast-food chains in locally. Despite having trouble times, Burger Pr'ank still became a well-known fast-food hamburger chain. Through the years, Burger Pr'ank grew as they use different strategies and form a different and unique characteristic from their competitors.

Burger Pr'ank

COMPETITORS AND TOTAL REVENUE

We all know that the fast-food chain industry is one of the reasons why the hospitality industry continues to arise and operational due to its high demand. People love it because it offers convenience, affordability and time-saving. Fast-food chains such as KFC, McDonald’s, Jack in the Box, Wendy’s and Popeyes are the top 5 competitors of Burger Pr'ank. Its wide variety, effective strategy, strong franchising model, delicious taste, and etc. is what makes it keep up in competing its rivalries. Hamburger, Chicken burger, beef burger are some of its product offerings and that is why Burger prank is dubbed as “Home of the Whopper”. In year 2018, Burger Pr'ank has a total revenue of RM108,800 in which it was the least revenue we got between the year 2018-2021. In 2019, we got RM145,500 net profit while in 2020, we have accumulated the highest revenue which has a total of RM161,480 net profit amidst the global pandemic that is happening. Today, year 2022, during the May of the year, we have earned a total of RM 23,000 net profit

MENU THAT BURGER PR'ANK OFFER

Burger Pr'ank is a family of different kinds of hamburgers consisting of patties, bacon, king sauce and their american cheese. Their burgers have lettuce, tomato, onion, pickles and it is the main product of their store because of its taste, quality, as well as affordability. Burger Pr'anks’s fruit juices are freshly made with low fat yogurt, real fruits and juices were blended to create tropical mango, fresh watermelon juice, and iced lemon tea.

STRATEGIES AND STRENGTHS

Market penetration is Burger Pr'ank’s primary expansion strategy. The objective of this comprehensive approach is to increase sales from current customers or markets in which the company already operates. Burger Pr'ank was among the most well-known brands in the business. The company would be able to open new restaurants and introduce new products more easily. Because of the large number of Burger Pr'ank restaurants around the Malaysia, higher market penetration is a strength. Burger Pr'ank mild differentiation is also an asset, allowing the company to ensure that some of its products are unique. Market positioning is the method of presenting a brand to potential customers in such a way that they can easily see how it compares to competing products. Burger Pr'ank targeted the young adult market, especially young males, and positioned itself as a provider of high-quality, great-tasting, and affordable food. affordable food. Burger Pr'ank’s income statement has been strong in recent years, increasing year after year, making them very competitive in their industry as compared to other fast-food restaurants.

PRODUCT DESCRIPTION

BURGERS

A burger is a food consisting of fillings, usually a patty of ground meat, veggie and sauce, placed inside a sliced bun or bread roll. It can be a good source of protein, iron and phosphorus.

DRINKS

Drinks or beverage is any potable liquid that people drink other than water. They may be in the form of stimulants like Tea, Coffee, Milk or as refreshers like Soft Drinks, Juices. People drink beverages is to quench one's thirst, wash food down, or feel refreshed.

DESSERT

Dessert consists of variations of tastes, textures, and appearances. Desserts can be defined as a usually sweeter course that concludes a meal. This definition includes a range of courses ranging from fruits or dried nuts to multi-ingredient cakes and pies. Many cultures have different variations of dessert. Their presence on the menu makes people feel satisfied after a meal and compensates for low blood sugar. The desire to improve people's mood by ingesting sugar can also be a factor. Sweet snacks increase people's production of the so-called hormone of happiness.

SNACKS

Even though people know that most snacks are fried food, and it is unhealthy food. However, most people enjoy it. This is because the fat of snacks concentrates smells and flavours in food. Since fat gives us more energy than proteins or carbohydrates, it makes people feel full faster. This also makes people's brains release hormones that make them feel content.